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Sunday Night Football on NBC took a hit this week sans the Dallas Cowboys, with the Los Angeles Rams beating the Chicago Bears to keep their playoff hopes alive. In fast affiliate ratings that don't include the West Coast — the game was played at the L.A. Coliseum — it drew a 4.3 rating in the adults 18-49 demographic and garnered 13.92 million viewers. Last week, when the high-profile Cowboys played the Minnesota Vikings, SNF saw a 5.9 rating and nearly 20 million viewers in early numbers.
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