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There's a lot in the way, too. Arizona and Arizona State joined the Pac-10 in 1978. For all the athletic concerns, there's no doubt the academic types at each school like being in the same league with prestige institutions like Stanford and Cal and USC and UCLA. Right now, the Big 12 seems to have come to grips with the advantage of being a 10-team league. Oklahoma made the College Football Playoffs last season. Men's basketball teams boosted the bottom line in the NCAA tournament. The round-robin schedule has become part of the conference's identity. Travel within the conference is reasonable compared to its peers. David Boren's assessment of the Big 12 as being "psychologically disadvantaged"
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