Already No. 1 NIL earner in college sports, Arch Manning inks new clothing deal

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Arch Manning already has the biggest NIL valuation of any college athlete in America, according to On3.com's NIL 100 tracker. And Manning's valuation is still growing. The Texas Longhorns quarterback has signed a new NIL deal with Vuori, a clothing company.


Texas QB Arch Manning has inked an NIL deal with Vuori

Manning holds a $6.5 million On3 NIL Valuation.https://t.co/WzMU2zwnQUpic.twitter.com/gey6zWmFfh

— On3 NIL (@On3NIL) April 8, 2025

“Next Mann Up: Arch Manning. Vuori is excited to announce Arch Manning, college football player, as the newest Vuori Athlete,” Vuori said in a social media post announcing the deal. “From his outstanding work ethic on and off the field to his unique ability to stay true to himself despite his rising status, our new athlete @archmanning embodies what winning really means to us: a passion to perform, and an inner knowing that true strength starts within.”



Even as a backup, Manning had one of the biggest NIL valuations on college football. Now that he's the Longhorns starter, the celebrity QB's valuation has skyrocketed. Manning has deals with Panini America, EA Sports, Red Bull, and Uber, and now with Vuori, along with the work of their school’s collective with the Texas One Fund.

Manning's $6.5 million valuation is $1.7 million more than the next closest college athlete Duke’s Cooper Flagg ($4.8 million) and $2.2 million more than the next closest in his sport with Miami’s Carson Beck ($4.3 million).

Follow us on X/Twitter at @LonghornsWire

This article originally appeared on Longhorns Wire: No. 1 NIL earner Arch Manning signs big new deal

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