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Set up in 2016, The Athletic is a website and app which specialises in local sports writing and reporting from what it describes as "all-star writers". Its model is based on the idea of giving diehard sports fans from a particular city, in-depth sports coverage about the teams from that area. For example, a subscriber from Chicago, where the website was founded, would get specialised writing about the Chicago Bears (NFL), Bulls (NBA) Cubs and White Sox (MLB). It made headlines last year for similar recruitment of well-established sports journalists in the United States, which led the New York Times to say the website was aiming to become a "Netflix-like" solution to the decline of local sports
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