During the 1980s and early '90s, when a new head coach or general manager would take over a struggling franchise, we used to hear them refer to the five-year plan. Decision-makers hoped to slowly implement a plan to make their teams credible by year three and challenge for a title in years four and five. But in the ever-changing, what-have-you-done-for-me-lately NFL, this is no longer the case.
It started with expansion teams such as Carolina and Jacksonville advancing to the playoffs in the second year of their building process. Team owners and fans alike are less patient these days, and a closer look might explain why.
Holmgren
Mike Holmgren, with an eight-year contract in Seattle, was the last one to cash in on the long- term way of thinking when he was lured away from Green Bay after the 1998 season and promised to lead the Seahawks to a Super Bowl. He's now in year five of his deal, but he has made it this far probably only because he won the division and qualified for the playoffs in year one. Teams now look for results much more quickly in this impatient world of "win now."
And a look around the league tells us it's not unrealistic to expect more sooner. John Fox in Carolina, Mike Tice in Minnesota and Dick Vermeil in Kansas City all have shown it can be done in three years or less if you can evaluate talent and not be afraid to make some gutsy calls.
Mike Tice suffered through one bad year before the Vikings became competitive.
The key is that today's NFL offers many more ways to acquire talent than there were before the 1992 Collective Bargaining Agreement between the owners and players' union took effect. Before free agency, teams could only improve with the draft or an occasional waiver pick-up. Although the new, more flexible rules and guidelines have been in place for a decade, it has taken teams all this time to learn how to use them to their advantage. Now, whether it's through free agency, the draft, a trade or by picking up solid players cut elsewhere for salary cap reasons, the landscape in the NFL allows good decision makers to gain ground on the rest of the league at a much more accelerated pace.
The system is also set up better than ever for developing your own young players, with the NFL Europe league and the five-man practice squads available to each team. Every year, two or three players will contribute to each team after having been given experience in these venues.
The process starts with free agency. Teams have from roughly March 1 until the week before the draft to add talent from the free-agent pool. And, as this last offseason proved, it's not only unrestricted players that change teams. Must we be reminded how the Redskins acquired Laveranues Coles and Chad Morton? Even players who have been slapped with the dreaded "franchise" tag can move. A few years back, the Dallas Cowboys gave Seattle two No. 1 picks for Joey Galloway (who had been tagged by the Seahawks), and now he is finally paying dividends to Jerry Jones & Co.
The collegiate draft in April has always been a source of new players, but now it's only seven rounds, leaving a lot of undrafted talent available for teams to compete over. Much time and money, not to mention strategy, is spilled over into evaluating and signing players in the pool of undrafted college players. The Philadelphia Eagles had six such undrafted players make their original 53-man roster this year alone.
Godfrey
June 1 brings another opportunity for teams to acquire talent. After this date teams can release players for cap reasons and not have the pro-rated signing bonus money count until the following year's cap. It has become commonplace for teams to dump -- and acquire -- players in this way. This year, the Seahawks had tried unsuccessfully to sign a middle linebacker all offseason. But a month before training camp opened, the Titans dumped veteran Randall Godfrey in the Seahawks' laps because Tennessee couldn't afford Godfrey's large cap number. One team's trash is another's jewel. If you've done your homework and have some cap room, you can fill a hole in June that you couldn't in free agency or the draft. The salary cap has leveled the playing field by allowing good teams to keep only so many good players. A team can no longer keep and pay everyone.
Teams can, like always, improve themselves through trades, as well. This week, though, another trading deadline came and went without much activity or fanfare, indicating it might be time to look at this date. The NFL never has been much of a trading league, but I'm convinced that if the trading deadline were pushed back a couple of weeks it would open another window to acquire players. An NFL team needs six weeks to identify its strengths and weaknesses. Let's give them two more to make some deals.
The point is, today's NFL gives teams more ways than ever to improve themselves. This doesn't outweigh the impact an outstanding coaching job can have on a roster of average talent. As we've seen in Dallas this year, some teams and coaches don't even need three years.
You may be thinking that all these methods of acquiring talent has led to parity, and you're right. But it also has led to teams turning themselves around a lot more quickly than in the past. It shows that if you have an owner willing to spend some money and a coach and GM who get it, becoming competitive doesn't have to be a long-term project anymore.