Beaver
Maximum Effort
Used it for the first time the other day. Actually pretty convenient if you live close to one.
So I rent from Netflix and Hollywood (when I want something quick), because, yes I can expect unscratched dvds and I do. If I drive down to Walgreen's, rent from Redbox, get half way through a good move and it freezes because the dvd is scratched, that pretty much f's up my night.Its a buck man, can't expect unscratched dvds, hell half the ones you rent at blockbuster are screwed to at $4 a pop! Quite frankly with Netflix and Redbox you have to wonder why the hell people still go to blockbuster? Its just as cheap to order pay per view than drive to BB anymore.
Well, they need new marketing gurus.
I heard a radio ad for them yesterday, which is great. Exposure is good. Build awareness. Good messaging...1 dollar, convenient, etc. The words were great. However, they didn't mention what kind of movies they offered (top hits, action and comedy, etc). Normally this would not be necessary.
HOWEVER....
Some mental marketing midget decided it would be a good idea to drop in some really awesome sensual, seductive music. Read: sounds like well done porn. Then the announcer also has "that voice" that enhances the porntastic feel, you know...like a soft, deep voice that sounds like he's taking you aside to tell you something private.
So here I am, KNOWING what Redbox is and what they offer, and all the while thinking "man, it sure as hell sounds to me like this is a touchscreen porn shop." Which isn't a bad idea, come to think of it. But I know Redbox, have used it, and if that's the impression it gave me then heaven help the soccer moms who don't know Redbox from Redbook.
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It's convenient but I've noticed that the DVDs are often very scratched.
Well, they need new marketing gurus.
I heard a radio ad for them yesterday, which is great. Exposure is good. Build awareness. Good messaging...1 dollar, convenient, etc. The words were great. However, they didn't mention what kind of movies they offered (top hits, action and comedy, etc). Normally this would not be necessary.
HOWEVER....
Some mental marketing midget decided it would be a good idea to drop in some really awesome sensual, seductive music. Read: sounds like well done porn. Then the announcer also has "that voice" that enhances the porntastic feel, you know...like a soft, deep voice that sounds like he's taking you aside to tell you something private.
So here I am, KNOWING what Redbox is and what they offer, and all the while thinking "man, it sure as hell sounds to me like this is a touchscreen porn shop." Which isn't a bad idea, come to think of it. But I know Redbox, have used it, and if that's the impression it gave me then heaven help the soccer moms who don't know Redbox from Redbook.
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Thus, the marketing geniusWhen I was in Virginia for 5 months earlier this year I used Red Box a lot. It seemed like every grocery store and McDonalds had one in there and a $1 DVD is a pretty easy choice when it comes to time wasting. I rented a lot of movies I otherwise wouldn't have watched just because it was cheap and I had time to kill.