http://www.azcardinals.com/news/detail.php?PRKey=2915
By Darren Urban. And certainly, TV deal runs through 2010 but the revenue is not 100% preset. The NFL has had to agree to givebacks to the networks before and I think might again this year.
Several big advertisers have already dumped the NFL or pulled back. We don't know their names yet. When GM fails, as is inevitable, fallout will be rapid. All auto ad budgets will already be smaller anyway.
Beer ads probably stay at good levels. Not sure about everything else.
By Darren Urban. And certainly, TV deal runs through 2010 but the revenue is not 100% preset. The NFL has had to agree to givebacks to the networks before and I think might again this year.
Several big advertisers have already dumped the NFL or pulled back. We don't know their names yet. When GM fails, as is inevitable, fallout will be rapid. All auto ad budgets will already be smaller anyway.
Beer ads probably stay at good levels. Not sure about everything else.