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The beautiful game has enchanted fans for generations and is the most bet on sport in the UK.
But which betting sites do the best job of providing a complete experience for betting on the UK’s favourite sport?
Almost all football betting sites have an extensive range of markets and offer competitive odds across all their various betting markets.
We’ve looked at the fine details on all the best football betting sites currently available and whittled down the standout operators by category.
Best Football Betting Sites UK
Ranking | Football betting site | Standout feature | Welcome offer |
1 | Bet365 | In-play betting | Bet £10 get £30 in free bets |
2 | BoyleSports | Accumulators | Bet £10 on mobile get £30 free bet + £10 casino bonus |
3 | Betway | Free bets | £30 matched bet if first acca loses |
4 | LiveScore Bet | Free to play games | Bet £10 and get £30 free bets |
5 | BetVictor | Specials | Bet £20 get £40 bonuses |
6 | NetBet | Bet builders | Bet £10 get £10 free bets + 25 free spins |
7 | William Hill | Price boosts | Bet £10 get £30 in free bets |
8 | Unibet | Live streaming | Bet £10 get £40 in bonus funds |
9 | Talksport Bet | Premier League betting | Get up to £40 in football free bets |
10 | Betfred | Betting app | Bet £10 get £50 free bets |
Best Football Betting Sites: Ranked and Reviewed
1. Bet365
Rating: ★ ★ ★ ★ ★
Standout feature: In-play betting
Bet365 are the standout football betting site in the business due to the quality of its all-around package. Owned by the Coates family, that also own Championship side Stoke City, no operator can match its extensive football betting markets and value for odds across the board.
There are also an impressive range of promotions, including enhanced odds and acca boosts. Specials features including live streaming, bet builders and impressive free to play games such as Scores 6 that offers a host of prizes.
Bet365 distinguishes itself among live betting sites by giving bettors access to a huge number of markets and very competitive odds along with live streams of games from Europe’s biggest leagues. There’s no noticeable lag on odds being updated or a bet being processed on either the desktop site or app; vital traits when betting in-play.
2. BoyleSports
Rating: ★ ★ ★ ★ ★
Standout feature: Accumulators
Football punters loves an accumulator bet on football, and that’s BoyleSports is ranked so highly on our list. BoyleSports have become the top pick among accumulator betting sites courtesy of their Acca Rewards and Acca Loyalty promotions.
With Acca Loyalty, customers are awarded a £5 free acca every time they place five £5 accumulators. Meanwhile, Acca Rewards allows you to either boost or insure your acca bet, so long as it has three or more legs.
There’s plenty more to enjoy using BoyleSports. The BoyleSports sign-up offer provides a solid quantity of free bets, while there several outstanding promotions including price boosts, early payouts and specials.
3. Betway
Rating: ★ ★ ★ ★ ★
Standout feature: Free bets
Betway is impressive enough as a football betting site, and its reputation is known throughout the sport as the principal sponsor of West Ham United and the official betting partner of Arsenal, Chelsea and Manchester City.
Their football product is straightforward to use, and there are ample markets and competitive odds for all competitions and leagues.
Betway stands out from other football betting sites with its Free Bet Club. This gives punters the chance to claim a free football bet each week after staking £25 on trebles, accumulators or bet builders between Saturday and Friday.
Customers then unlock £10 in free bets in two £5 denominations to use on any football market.
4. LiveScore Bet
Rating: ★ ★ ★ ★ ☆
Standout feature: Free to play games
Although one of the new betting sites on the block, LiveScore Bet still matches the best football betting sites around with its complete product.
There are ample football betting markets to choose from and the odds line up with the best in the business. You’re never short of a promotion whether its price boosts, acca boosts, loyalty free bets or straightforward bet and get promotions. One of the best aspects of LiveScore Bet is its free to play game Squads.
This promo allocates customers a five-a-side squad of active Premier League players, who can earn free bets or cash up to £50 if they score on match day. In our view, it’s one of the most entertaining and innovative features out there.
5. BetVictor
Rating: ★ ★ ★ ★ ☆
Standout feature: Football Specials
BetVictor are one of the most trusted football betting sites around. It’s name commands respect and bettors know they’re getting a reliable product with extensive betting markets, competitive odds and a great array of promotions.
We like their outright specials that you’ll struggle to find elsewhere, including extensive manager markets, transfer odds and trophy multiples that’ll appeal to bettors looking for alternatives to betting on match day.
It’s Lucky Dip feature is fairly new and has caught the eye by offering outlandish odds on popular selections.
There’s also a Loyalty Club with up to £25 in free bets on offer each week. Existing customers can opt in to the Loyalty Club and make five bets of at least £5 throughout the week to qualify for the bonus.
6. NetBet
Rating: ★ ★ ★ ★ ☆
Standout feature: Bet builders
NetBet are not one of major betting brands associated with betting on football, but it’s overall product is very impressive. Their sportsbook is simple and effective, and has built a niche around its bet builder feature that is one of the best.
Bet builders have become increasingly popular on football betting sites and NetBet have embraced the concept. Bet builders are available on a variety of sports, with bettors able to combine up to six legs from a single event.
The NetBet sign-up offer is a bet £10 on a bet builder, get a £10 free bets plus 25 no wagering free spins, while punters can also earn free bet builder tokens via NetBet’s Wheel of Fortune promotion.
7. William Hill
Rating: ★ ★ ★ ★ ☆
Standout feature: Price boosts
William Hill are one of the oldest players in the game, but that doesn’t mean they’ve lost any of their vigour. They still match the best for odds value and there are always plenty of markets to delve into for betting on the Premier League, Champions League and many more. The William Hill sign-up offer is also straightforward to claim and use.
It doesn’t disappoint with its range of features either. Impact Sub and boosts on bet builders and accas are extremely valuable for new and existing customers. Where it stands out are its bet boosts on select football betting markets that offer customers great value on single and acca bets on an array of leagues and competitions.
8. Unibet
Rating: ★ ★ ★ ★ ☆
Standout feature: Live streaming
New Unibet customers who sign up can secure a bet £10 get £40 bonus to use on their football betting site and online casino. Unibet’s football product is uncomplicated and allows users to bet with ease. There are ample markets and competitive odds, with solid features too.
Unibet TV is where the action happens with over 40,000 live streams each year, many of which are football matches. Unibet streams games from across the globe on their platform, including all the major European leagues such as LaLiga and the Bundesliga featuring Real Madrid, Barcelona and Bayern Munich.
Most matches come with commentary so it’s just like watching a game on your television, only you have the option to use Unibet’s in-play betting service at the same time.
9. Talksport Bet
Rating: ★ ★ ★ ☆ ☆
Standout feature: Premier League markets
Talksport Bet are one of the newer betting sites around, but it still offers a solid betting product. There are a few bells and whistles, but it mainly focuses on providing a straightforward betting experience on the Premier League.Premier League betting sites concentrate on English football’s top flight and few do that better than TalkSport Bet.
They regularly run Premier League-specific promotions, while punters can qualify for their Footie Rewards scheme, offering up to £10 in free bets each week, by betting on the EPL. There’s also a free-to-play game called Footie 4 Play with up to £2,500 up for grabs for correctly predicting four Premier League scorelines.
10. Betfred
Rating: ★ ★ ★ ☆ ☆
Standout feature: Betting app
Betfred’s football betting site is impressive, both in terms of odds and range of matches/markets along with a fine array of promotions, including free bets, bet boosts and acca boosts.
New customers can use the Betfred promo code BETFRED50 to claim £50 in free bets, all of which can be wagered on football after signing up and placing a £10 bet online.
Betfred also has an excellent football betting app, offering speed and a top user interface. You’ll find no discernible lag on the app and an easy-to-navigate layout.
How We Rank and Review Online Football Betting Sites UK
Here are some of the key elements we look for when updating our rankings and reviews of football betting sites:
Regulation
All the best football betting sites on our list are regulated and licensed by the UK Gambling Commission (UKGC).
Gambling responsibly
Safe betting sites which follow responsible gambling practices and offer responsible gambling tools are given preference.
Customer experience
We look into the customer experience on football betting sites across various platforms, judging football betting sites for their layout, usability, loading speed and customer service.
Banking options
Football punters want more banking options than just debit cards these days and those bookies that feature on the list of PayPal betting sites, Apple Pay betting sites and Google Pay betting sites, among others, are given preference.
Promotions
A good sign up offer is one thing but we want to see football betting sites that took care of existing customers with free bets, price boost and money back promotions.
Please Gamble Responsibly on Football Betting Sites
The most important thing to remember is to gamble responsibly. When betting on football, treat it as entertainment and always assume you’ll lose. Only bet what you can afford to lose.
The same rule applies if you’re playing on horse racing betting sites, cricket betting sites, rugby betting sites or any kind of gambling outlet.
Make sure you use the responsible betting tools offered by gambling sites such as deposit limits, reality checks, loss limits, time outs and self-exclusion.
If you have gambling-related concerns, seek independent help. There are several UK charities and institutions that offer support, advice and information:
We may earn commission from some of the links in this article, but we never allow this to influence our content. This revenue helps to fund journalism across The Independent.
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