Budweiser, Bud Light Sign On As Exclusive Sponsor Of Arizona Cardinals, New Stadium Through 2010
ST. LOUIS (Mar. 20, 2006) – Arizona Cardinals fans will step into a whole new world when the team’s new stadium opens for the start of the 2006 NFL season. However, one element will remain the same thanks to a five-year agreement announced today by Anheuser-Busch and the Arizona Cardinals. Budweiser and Bud Light will serve as the exclusive alcohol sponsor of the team, and the brands will have a major presence in the new Cardinals Stadium through 2010.
The popular “Budweiser Red Zone” will occupy a prominent position in the south end zone of the new stadium, marked by an 18-foot by 240-foot sign and flanked by two branded areas in the concourse. Budweiser will host the Red Zone inside the stadium during all Cardinals games. Lucky consumers 21 and over can win game tickets in a special section and win select team merchandise through a sweepstakes held in conjunction with participating radio and retail partners in select local locations.
Budweiser will also have a presence on the new stadium’s video replay boards, scoreboard and concourses, and local wholesaler Hensley Distributing will distribute 150,000 English and 50,000 Spanish team pocket schedules. Away from the stadium, Budweiser and Bud Light customers will recognize the company’s support through advertising on all Cardinals preseason game broadcasts on TV, plus all preseason and regular season English and Spanish radio broadcasts, along with title sponsorship of “The Budweiser Big Red Rage” radio show on ESPN Radio 860.
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ST. LOUIS (Mar. 20, 2006) – Arizona Cardinals fans will step into a whole new world when the team’s new stadium opens for the start of the 2006 NFL season. However, one element will remain the same thanks to a five-year agreement announced today by Anheuser-Busch and the Arizona Cardinals. Budweiser and Bud Light will serve as the exclusive alcohol sponsor of the team, and the brands will have a major presence in the new Cardinals Stadium through 2010.
The popular “Budweiser Red Zone” will occupy a prominent position in the south end zone of the new stadium, marked by an 18-foot by 240-foot sign and flanked by two branded areas in the concourse. Budweiser will host the Red Zone inside the stadium during all Cardinals games. Lucky consumers 21 and over can win game tickets in a special section and win select team merchandise through a sweepstakes held in conjunction with participating radio and retail partners in select local locations.
Budweiser will also have a presence on the new stadium’s video replay boards, scoreboard and concourses, and local wholesaler Hensley Distributing will distribute 150,000 English and 50,000 Spanish team pocket schedules. Away from the stadium, Budweiser and Bud Light customers will recognize the company’s support through advertising on all Cardinals preseason game broadcasts on TV, plus all preseason and regular season English and Spanish radio broadcasts, along with title sponsorship of “The Budweiser Big Red Rage” radio show on ESPN Radio 860.
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