In March 2001, the Ethics Committee of the
State Bar of Arizona issued Ethics Opinion 01-05, which discussed the limitations to which a
law firm is subject when creating or using a website address for its law firm website. Among other conclusions, the Committee opined that a for-profit law firm may not use a domain name that contains the suffix “.org,” on the ground that such use “creates a false impression that the firm either is a non-profit or is in some way specifically affiliated with a non-profit.”
In light of the widespread use of the “.org” suffix by for-profit organizations in the years since Ariz. Ethics Op. 01-05 was issued, the Committee, reconsidering the matter in December 2011, concluded that the possibility that the public will be misled by a for-profit law firm’s use of “.org’ in its website address is remote, as a reasonable person, desiring to verify whether an entity is non-profit, would not rely solely on the entity’s website address.
Therefore, the mere use of “.org” by a for-profit law firm was declared not to be a violation of the Arizona Rules of Professional Conduct, and Opinion 01-05 was modified accordingly. Arizona lawyers were cautioned, however, that a lawyer or law firm may not use a domain name that falsely implies that the lawyer or law firm is affiliated with a particular non-profit organization or with a governmental entity or which otherwise is false or misleading.
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