Cardinals Draft: System Priorities on Offense

Mitch

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With each successive draft in Ken Whisenhunt's tenure, it appears the Cardinals are making it a priority to select smart, tough players who "fit their systems."

The key development?

The Cardinals seem to have a stronger concept of what their offensive, defensive and special team systems are.

On offense---the short to intermediate passing game is the top feature. Say what you will about the running game---it still is not a priority in Ken Whisenhunt's offense. And that's OK. In New England the running game is not the priority either.

I believe that Whisenhunt and Mike Miller are starting to pattern their offense around Bill Belichick's in New England. This is one of the major reasons why last off-season the Cardinals added three tight ends, Todd Heap, Jeff King and 3rd round draft pick Rob Housler. Heap and Housler are good TE targets---and King, while he was touted as more of a blocking TE, was a pleasant surprise as a reciever.

Then there was the Chansi Stuckey signing---which seemed somewhat curious in that Stuckey wasn't the so-called speed threat the Cardinals have wanted and needed for quite some time now. But, in Stuckey, the Cardinals belived they had a potentially prolific slot WR threat. As it turned out, Stuckey coughed up a very untimely fumble which may have cost the Cardinals an early come from behind win---and subsequently fell out of favor with the coaches.

However, the coaches turned a good deal of attention to Early Doucet and what he could give them out of the slot. And it paid off, as Doucet became their chain mover and second leading receiver. Unfortunately, Doucet faded some in the last two games and had some costly drops.

The point is---the Cardinals are starting to realize the same thing that Bill Belichick realized when he gave up a 2nd round pick to their division rival Dolphins for slot WR Wes Welker. At the time, many fans and pundits thought that trade was a head scratcher---when in fact, it set the stage for the over the middle passing assault that the Patriots have relentlessly waged on their opponents for the past 5-6 years.

The other aspect of the attack the middle passing philosophy that may be overlooked is that Belichick creates a three layered attack---one with the TEs, one with the slot WR and then---here's the key---the third is with chasing the slot with the RB out of the backfield---for many year it was Kevin Faulk...now it's Danny Whitehead.

A couple of years ago---the Patriots got 111 catches for 1165 yards and 58 catches for 486 yards from just the Welker/Faulk tandem. In that same year an aging Randy Moss, who benefitted greatly from the Patriots' ability to keep the opponent's safeties occupied in defending the middle of the field, caught 69 balls for 1008 yards and 11 TDs.

Therefore---what Whisenhunt and Miller may be realizing is that by focusing much of their attack over the middle to the TEs, slot WR and RB, they can stop teams from bracketing Larry Fitzgerald.

Now---if the Cardinals are going to pattern their version of the dink and dunk after the Patriots, they have to keep adding the right type of personnel and they need to start prioritizing their draft in order to acquire the right personnel.

Priority #1: Offensive Line

Belichick has said this and his draft habit have proved it---"my top priority on offense is to protect Tom Brady."

In the past three drafts Belichick has used 1st and a 2nd round picks to acquire his two starters at tackle: Nate Solder (2011--1st Round) and Sebastian Vollmer (2009---2nd round).

Now take a look at what Solder and Vollmer have in common: Solder is 6-8, 319 and Vollmer is 6-8, 315. Both are strong, smart and athletic "enough."

And that's exactly what Belichick preaches about what his offensive tackles have to be: "They have to be smart, tough and athletic enough...smarts, toughness, if you don't have those two things, I think you have a hard time playing."

Interesting that one of the tackles the Cardinals have been showing a good deal of interest in this year's draft is Dennis Kelly from Purdue. Kelly is 6-8, 306. Was a captain and offensive MVP at Purdue and has a 3.75 GPA. You won't find Kelly written up in many of the draft guides, as he has not received much attention from the draft gurus---but he has been receiving some solid attention from the scouts...and may have solidified his chances of being drafted when he ran well at his Pro Day and put up 30 reps at 225.

In the past Belichick has used a first rounder on a guard---Logan Mankins---who is now a perennial All-Pro.

Perhaps the Cardinals get their version of Mankins in David Decastro?

Priority #2: Tight End


The Cardinals appear to be well stocked with the trio of Todd Heap, Jeff King and Rob Housler---and there is some depth with Jim Dray and Steven Skelton.

The most dynamic TE in this draft: Coby Fleener, Stanford. Might be in play if the Cardinals trade down and have two first round picks.

However---it would not be a total surprise to see the Cardinals use one of the their late round picks if there's a TE they like.

Priority #3: Slot WR

Early Doucet was re-signed. Andre Roberts has some definite slot ability but needs more experience there. Jaymar Johnson is a wild card. Stuckey has been released.

The most dynamic slot WR in this draft: Kendall Wright, Baylor. Would he be in play with the #13 pick. I don't think there's any question---especially if Kalil and Reiff are off the board.

Would Wright actually be a better pick for the system than Michael Floyd? That's a tough question. If Floyd were more of speed burner and deep threat, I would say no. However, Wright's impact on the offense, especially in commanding the attention of the safeties would be more imminent---so one could make an excellent case for choosing Wright over Floyd.

However there are more than a handful of talented slot WRs who could be taken in in rounds 3-5:

1. Ryan Broyles, Oklahoma
2. Jarius Wright, Arkansas
3. Joe Adams, Arkansas
4. Keshawn Martin, Michigan St.
5. Devon Wylie, Fresno St.
6. Marquis Maze, Alabama
7. T.Y. Hilton, Florida International
8. Danny Coale, Virginia Tech
9. T.J. Graham, North Carolina St.

Priority #4: Receiving RB

Last year when the Cardinals drafted RB Ryan Williams one of the most exciting aspects that he brings to the table is his ability to take a short pass and turn it into a big gain.

In LaRod Stephens-Howling the Cardinals have their version of Kevin Faulk or Danny Whitehead---that is, if the Hyphen can stay healthy.

Beanie Wells need to show significant improvement as a pass receiver---

The most dynamic receiving RB in the draft is Doug Martin of Boise St. who will be taken in the 2nd round---so unless the Cardinals add a 2nd rounder, Martin won't be in play.

later round possibilities:

1. Ronnie Hillman, San Diego St.
2. Isaiah Pead, Cincinnati
2. Chris Rainey, Florida
3. Adonis Thomas, Toledo
4. Rodney Stewart, Colorado
5. Lance Dunbar, North Texas

The Offensive Priorities at #13:

Based on the system and the top need---I would rate them as follows:

1. Riley Reiff, T, Iowa
2. David DeCastro, G, Stanford
3. Kendall Wright, WR, Baylor
4. Coby Fleener, TE, Stanford
 
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Duckjake

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However there are more than a handful of talented slot WRs who could be taken in in rounds 3-5:

1. Ryan Broyles, Oklahoma
2. Jarius Wright, Arkansas
3. Joe Adams, Arkansas
4. Keshawn Martin, Michigan St.
5. Devon Wylie, Fresno St.
6. Marquis Maze, Alabama
7. T.Y. Hilton, Florida International
8. Danny Colale, Virginia Tech
9. T.J. Graham, North Carolina St.

There's also Josh Cooper of Oklahoma State. Not fast. Not flashy. Just seemed to always be open when Weeden needed him and knows how to play in the shadow of a great WR. Also good special teams player. Should be a consideration with a 6th or 7th and for sure should be at the top of the UDFA list for Arizona.
 

Snakester

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Nice write up Mitch. At RB after the second round I like Isaiah Pead. He looked very good at the Senior Bowl. I think if the Cards did trade down to pick up a second rounder then Kendall Wright could be a target. I don't think we would take him at 13, but at say 21 he becomes more appealing. I think your right on with Reiff and Decastro as our top two at 13. I think Reiff would be a very good tackle on either side. I don't see him as ever being in the Pro Bowl, but being a solid player. Now Decastro I can see making the Pro Bowl many times and being in the top 4 guards in the NFL for years.
 

Cardiac

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Mitch, I really enjoy your take and insight on these type of topics. I don't necessarily agree with all your theories and final outcomes but it spurs my thinking process.

After a couple of years or reading the label of dink and dunk offense I need some kind of definition of what you mean by that.

The Cards were 7th in the league on yards per pass reception last year. Sure some of that is YAC but in my mind not what I woud define as a dink and dunk passing attack.

Pats were 4th.

I do agree that Billicheat was once again ahead of the curve with his use of the TE position. Having Brady certainly helps with the ability to run this style of O. They are still missing a legit deep WR threat and will work to address this during the draft.

The fact that Roberts was part of the Manning interview also tells me the Cards think a LOT of him and he will be a BIG part of the passing game this year. Doucet has shown an ability to play the slot very well so I'm thinking a traditional #2 speed WR is on the wish list at this time.

I'd bet just about anything that Fleener and Wright won't be drafted by the Cards at 13. Now if we trade down then maybe but not that high.
 

WildBB

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Good article as usual Mitch.

You mentioned:
If Floyd were more of speed burner and deep threat, I would say no. However, Wright's impact on the offense, especially in commanding the attention of the safeties would be more imminent---so one could make an excellent case for choosing Wright over Floyd.

Are you saying Wright played faster? I think it's hard to tell in that conference he played in where secondaries get torched repeatedly. But also he timed much slower than M. Floyd.
 
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Mitch

Mitch

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Mitch, I really enjoy your take and insight on these type of topics. I don't necessarily agree with all your theories and final outcomes but it spurs my thinking process.

After a couple of years or reading the label of dink and dunk offense I need some kind of definition of what you mean by that.

The Cards were 7th in the league on yards per pass reception last year. Sure some of that is YAC but in my mind not what I woud define as a dink and dunk passing attack.

Pats were 4th.

I do agree that Billicheat was once again ahead of the curve with his use of the TE position. Having Brady certainly helps with the ability to run this style of O. They are still missing a legit deep WR threat and will work to address this during the draft.

The fact that Roberts was part of the Manning interview also tells me the Cards think a LOT of him and he will be a BIG part of the passing game this year. Doucet has shown an ability to play the slot very well so I'm thinking a traditional #2 speed WR is on the wish list at this time.

I'd bet just about anything that Fleener and Wright won't be drafted by the Cards at 13. Now if we trade down then maybe but not that high.

First of all, I agree with you about Andre Roberts---the Cardinals' coaches view him as a legitimate #2---and if he continues to improve and the QB situation gets stabilized, I thin k we will all see why the coaches like Roberts so much.

What coaches like Belichick and now Whisenhunt and Miller are realizing more than ever is that the easiest and most effective way to be today's NFL defense is in the short to intermediate passing game over the middle. here are a number of reasons why:

1. The best CBs and cover men tend to play on the perimeter.

2. The quickest distance between two points is a straight line.

3. Mismatches galore with LBers trying to cover TEs and RBs and safeties and #3 CBs trying to cover the slot---both slot TEs and slot WRs.

4. This is the new version of "pounding the ball up the middle"---and what coaches would argue is what difference does it make when you gain 8 yards passing it rather than handing it off---PLUS---and this is a big plus, when you get the ball in a receiver's hands, he is already well past the line of scrimmage and usually has one or two men to beat, as we have seen when Fitz plays the slot (Super Bowl, for example, and his great slot RAC versus the 49ers this past year---and Doucet scored from the slot from 58 yards versus SF in the same game).

For these very reasons, Cardiac, this is why scouts and coaches are now beating the bushes to find good TEs, slot WRs and receiver RBs---and on the flips side, this is why good versatile DBs and LBers are in much higher demand. The trickiest part is defending the middle---you need the right schemes and the right personnel to do it---it also means that you are often leaving your CBs on an island, so they had better be very good in that role as well.

Kurt Warner emphasized to the Cardinals' coaches and his WRs how important it is to key on mismatches, particularly over the middle---that was the key to Warner's success in Arizona---exploiting mismatches. That's the "Dink" part---the "Dunk" part is hitting safety valves and hot reads---it's the second or third option insurance...which is why the RB is so important to the success of this system, as a surprise runner, blocker, but most importantly as the most available dunk receiver.
 
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Mitch

Mitch

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Good article as usual Mitch.

You mentioned:

Are you saying Wright played faster? I think it's hard to tell in that conference he played in where secondaries get torched repeatedly. But also he timed much slower than M. Floyd.

Wright is quick and explosive---and he's a home run threat any time he catches the ball. Forget his times. This kid plays on hunger, quicks and adrenaline. He looks faster in games than Floyd and not by just a little. Floyd's prowess is predicated on using his strong good sized body to gain leverage on the CBs---but, he's not likely to beat many NFL corners deep unless he develops some great sell techniques on his routes.
 

JeffGollin

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Wright is quick and explosive---and he's a home run threat any time he catches the ball. Forget his times. This kid plays on hunger, quicks and adrenaline. He looks faster in games than Floyd and not by just a little. Floyd's prowess is predicated on using his strong good sized body to gain leverage on the CBs---but, he's not likely to beat many NFL corners deep unless he develops some great sell techniques on his routes.
While it's true that Floyd ran a 4.47 and Wright a 4.61 at the Combine, Wright came back and ran a 4.41 and a 4.44 on his Pro Day.

And you're right about different styles of play - Floyd's more physical and straight line. Wright is more of a quick route runner with very good COD skills. Both appear to have enough straight line speed to outrun a lot of corners, though Wright looks more home-runny on tape.
 
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Duckjake

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We wouldn't be having this discussion if the Cards hadn't let Breaston go to KC.

I still don't know what the Cards were thinking when they let that happen. Maybe Breaston just wanted to go play for Haley and wouldn't re up with Arizona. I don't know. But I do know from watching video clips that Breaston is a better WR and athlete than either Roberts or Doucet. The guy had over 700 yards receiving in 2010 despite missing 3 games with a bum knee and having DeWreck, Sack a Max, and the rookie Double Duece at QB.
 
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WildBB

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We wouldn't be having this discussion if the Cards hadn't let Breaston go to KC.

I still don't know what the Cards were thinking when they let that happen. Maybe Breaston just wanted to go play for Haley and wouldn't re up with Arizona. I don't know. But I do know from watching video clips that Breaston is a better WR and athlete than either Roberts or Doucet. The guy had over 700 yards receiving in 2010 despite missing 3 games with a bum knee and having DeWreck, Sack a Max, and the rookie Double Duece at QB.

That;s just it, he;'s missed games with KC as well. They didn't want to risk it with what he wanted $$.
 

Duckjake

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That;s just it, he;'s missed games with KC as well. They didn't want to risk it with what he wanted $$.

Money more important than winning. A great way to run an NFL franchise.

But sadly that's our guys.
 

cardpa

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With Bill O'Brian (ex- Patriot OC) now the new head coach at Penn St. I get to read a lot of articles regarding his offensive philosophy and installing the Patriot offense at Penn St.

From everything I have read it seems that the offense revolves around the QB. According to the QBs at PSU they will be responsible for making reads of the defense and making adjustments to the called play almost all of the time. As one said with Joe Pa "I maybe called 5-6 audibles the whole year. In this offense I will be required to audible 5-6 times in a offensive series".

Sounds like the success or failure of the offense if Whiz is trying to emulate the Patriot offense will be how well our starting QB can read and make the correct adjustments to the play called. Not only will the Qb have a lot of responsibilities it seems the other offensive players (RB, WR, TE) will also need to read the defense and make adjustments with each having as many as 4-6 options on routes to run based on the defensive setup.

For example Silas Redd (A RB who by the way should be a 1st round pick when he comes out) caught 11 passes last year. Now he will probably catch 50-60 passes this coming season as O'Brian will use him in much the same way as Woodhead. There are plans to slot him like Welker too since he has great quickness and speed.

I f you believe half of what is written the key will be QB and that is probably why KK is still the leading candidate for starting QB because of his ability to read the defenses better than Skelton.
 

WildBB

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Money more important than winning. A great way to run an NFL franchise.

But sadly that's our guys.

It would have been nice to keep him. They must have had other priorities I guess. Stewart Bradley, Chansey Stuckey to name two....:bang:

College was decent. Maybe Fitz could have accepted less to help fit Breaston in (could have made things easier for him).
 
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