Clemson to sell alcohol during athletic events

[ASFN Admin]

CLEMSON, S.C. - The athletic department announced Tuesday that Clemson University will no longer be a dry campus during athletic sporting events. The sale of alcoholic beverages will begin on April 5 during the annual Orange and White spring game at Memorial Stadium. Fans can purchase adult beverages at designated concession stands and kiosks. On April 7, sales at McWharter Stadium (softball) and Doug Kingsmore Stadium (baseball) will begin.

As part of the rollout plan for the new alcohol policy, Clemson University published the following statement:

"We are excited to continue to expand concessions offerings and roll out this important change to our gameday experience, and we want to be thoughtful in doing so,” said Director of Athletics Graham Neff.

“We have appreciated the support from several key groups to begin a safe implementation that is both fan-friendly and family-friendly. We will continue to evaluate the impacts and adapt our offerings and policies to meet the needs of our fans.”

Star quarterback Cade Klubnik on why he returned for one more season with Clemson https://t.co/UG33VosfJApic.twitter.com/K5PHMf4aY3

— Clemson Wire (@Clemson_Wire) April 1, 2025

Clemson was one of three (BYU and Baylor) universities in the Power Four conferences that abstained from alcohol sales and sponsorship revenue from advertisers. Opening up the school's athletic events to alcohol sales creates a new revenue stream for the athletic department. According to an article published by ESPN in 2023, the University of North Carolina sold $4 Million in alcohol sales in its first five years and, on average, sold $175,293 worth per game.

Clemson University alcohol policies​

Clemson has also released the following new policies to "maintain a responsible and secure process.":

Identification:​

• A valid ID is required for each transaction.
• Clemson staff and vendors may not serve beer, wine or liquor to anyone under the age of 21.
• No vertical IDs will be accepted at sales locations regardless of the individual’s age.
• Students will not be permitted to use Tiger One Cards to purchase alcohol.

Service: ​

• No service will be permitted to anyone who is visibly intoxicated.
• No more than two alcoholic beverages may be sold or served per transaction.
• Sales will begin when the venue doors open. Sales cut-off times will be posted throughout the venue and followed with no exceptions.
  • Football Spring Game: Service concludes after the third quarter.
  • Baseball: After the seventh inning
  • Softball: After the fifth inning
  • Other Sports – service concludes at a designated time no later than when 75% of the event’s regulation length is scheduled to be completed
• Concerts/Special Events – service concludes at a reasonable time prior to the anticipated end of the act as determined in consultation with the Act and Clemson University.

Facility: ​

• The guidelines do not impact the existing stadium re-entry policies nor the procedures in IPTAY premium areas at this time.
• The possession or consumption of alcoholic beverages sold outside the venue is prohibited inside the venue.
• Alcoholic beverages will not be allowed to leave the venue.

This article originally appeared on Clemson Wire: Clemson will now sell Alcohol at athletic events

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