Colin Kaepernick Unveils New Nike ‘Just Do It’ Ad

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Former San Francisco quarterback-turned-racial justice advocate Colin Kaepernick is one of the new faces of Nike’s iconic “Just Do It” campaign, which is celebrating its 30th anniversary. Considering Kaepernick is suing NFL owners for allegedly colluding to keep him out of the game, the new ad can be seen as a subtle, yet powerful jab to the league. Kaepernick tweeted the new ad which features a close up on him with the caption, “Believe in something, even if it means sacrificing everything”.

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