Competitive advantage? BYU's NIL deal could test limits

[ASFN Admin]

A deal BYU has made available to its football players could test how much allowing athletes to be compensated by outside companies for name, image and likeness can be used as a competitive advantage. Earlier this week, BYU announced Built Brands —- a Utah-based company that makes protein snacks —- will give all 123 members of the Cougars' football team the opportunity to be paid to promote its products. For walk-ons, players who are not on athletic scholarship, the payment will be equivalent to the cost of a year's tuition at BYU, which ranges from about $3,000 to $6,000 per year.

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