Could the NBA Force J.R. Smith to Cover Up His Supreme Tattoo?

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The NBA has notified Cleveland Cavaliers guard J.R. Smith that he could face a fine for each game he fails to cover-up a new tattoo on his right leg. Smith has taken to Instagram to complain about the NBA’s warning. Also, given that NBA players collectively share in revenue generated by the league’s apparel contracts, those players likewise have a financial stake in the NBA protecting the intellectual property rights of sponsors—even when such protection limits the tattoo autonomy of individual players.

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