Cowboys have lowest Week One local rating in nine years

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America’s Team may still be America’s Team, but America’s Team isn’t drawing the same kind of eyeballs in their home market. Via Barry Horn, formerly of the Dallas Morning News, the Cowboys generated a Week One rating of 28.2 in the Dallas-Fort Worth area for their road game at Carolina. The Cowboys, while still a compelling aspect of the overall fabric of the NFL, have become a somewhat boring team, with a Salisbury-steak-and-lumpy-spuds offense that features two stars, a diminished offensive line, and a collection of No. 2 and No. 3 receivers.

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