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The thinking at the Comcast-owned net and the NFL has long been if you put current Super Bowl champions the New England Patriots or, as was the case on NBC last night, the long self-proclaimed “America's Team” of the Cowboys on a primetime match-up, the ratings will rise. Add to that a close game and that certainly was the case on SNF last night. Not facing the record low rated Emmys like last week, NBC's flagship football show scored a 15.5/27 in metered market results.
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