"A few years ago, a smart NFL person estimated that only 10 or so teams were actively trying to win the Super Bowl in any given season. San Francisco coach Kyle Shanahan said on the
Flying Coach podcast the number is about five, and that the other teams are trying to survive. In his new book on the Patriots dynasty,
It’s Better to Be Feared, Seth Wickersham writes that Jimmy Johnson told Bill Belichick that if you just get out of the way, 20 teams will remove themselves from competition. Job preservation, saving some money, and not doing anything too weird that’ll get you noticed are guiding principles in many front offices"
The above is from the Ringer:
https://www.theringer.com/nfl/2021/11/1/22758082/von-miller-trade-rams-draft-picks
I think the Bill Sr Cardinals were about running a profitable business that if it provided competitive football at the same time was nice, but not a priority. Clearly in Jimmy J's 20 teams noted above
I think Mike B's Cardinals WANT to win a SB. "Want to" is the first necessary step.
"Know how to" is the second also necessary step. Verdict is out on that one.
I think they are clearly in the 10 teams this year that are trying to.