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In recent years, Phoenix has worked with several industry leaders responsible for conveying basketball analytics to a larger audience, including real plus-minus co-creators Jeremias Engelmann and Steve Ilardi, John Ezekowitz (who has written for FiveThirtyEight) and Zach Bradshaw (now with ESPN).
The Suns employ an unorthodox front office in which the business and basketball sides of the organization share analytics resources, as overseen by Zaheer Benjamin, VP for business planning and basketball analytics. According to sources, that structure has led to tension and miscommunication between the two groups.
But a source familiar with the Phoenix front office says the organization has begun to work through the issue, with more dedicated analysts available to basketball operations. Suns GM Ryan McDonough comes from a scouting background, but his formative experience with the Boston Celtics has given him an appreciation for statistical analysis, and assistant GM Trevor Buckstein gets high marks for his understanding of analytics.
"It's been a tool for me," McDonough told SportsBusiness Daily after being hired in Phoenix in 2013. "In Boston, we were at the cutting edge of some of that stuff, and certainly guys like Daryl Morey and Mike Zarren were smarter and further along with it than I am. I learned a lot and we're trying to emphasize that here."
Suns coach Jeff Hornacek, an accounting major at Iowa State, has followed through on a promise to Grantland's Zach Lowe to improve the team's shot selection. Phoenix had the league's fourth-highest ratio of midrange attempts to 3-pointers in 2012-13, but the fifth-lowest ratio in 2013-14, Hornacek's first season at the helm.
http://espn.go.com/espn/feature/story/_/id/12331388/the-great-analytics-rankings