expOSUre Paves Way for Beavers to Maximize Name-Image-Likeness Era

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Oregon State University Athletics has aligned global experts in business, branding and technology to form expOSUre, an education platform and toolkit designed to maximize the potential of every student-athlete’s name, image and likeness (NIL). “We’re proud to advance goal number one of our strategic plan - holistic student-athlete development - through the new ‘expOSUre’ program,” said Vice President and Director of Athletics Scott Barnes. “This is a very important time for collegiate athletics, and I’m excited about how proactive Oregon State will be to educate and assist our student-athletes,” Oregon State Head Football Coach Jonathan Smith said.

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