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The San Antonio Spurs pitch to LaMarcus Aldridge was simple and effective. The Spurs were not going to dazzle Aldridge with glitz and glamour and San Antonio coach Gregg Popovich certainly wasn't going to sweet talk the 6-foot-11 forward, even if he was one of the biggest prizes in free agency. No, the Spurs showed Aldridge he could be comfortable in the selfless culture the five-time NBA champions have created under Popovich.
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