Here's why Rams' Jared Goff had a 78-yard passing outing in loss to 49ers and why it's time...

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At the end of a humbling 20-7 loss to San Francisco that seemed to signal a shift in the NFC West's balance of power, Los Angeles Rams quarterback Jared Goff stared out at a sea of reporters and raised an important question. For the past three weeks, the Rams have looked nothing like the Super Bowl contenders they were expected to be. The longest losing streak of Sean McVay's previously sterling tenure as head coach has left the reigning NFC champs in distant third place in their division and in jeopardy of becoming the latest team to miss the playoffs the year after falling in the Super Bowl.

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