@Kel Varnsen The dairy industry is fairly big in New Mexico so I was surprised to see this sign in Spanish, I've rarely even seen one in English.
You've probably seen the English version, this translates more or less to: "Not your mom? Not your milk. Choose vegetarian products".
Here's a link also to Big Ag's fight to combat soy and almond milk, and the move away from animal products. https://www.cnn.com/2018/09/14/opinions/labeling-plant-based-milk-and-meat-baur/index.html
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Yes, I like the message on that sign. If you're not a baby cow, why would you think you're meant to drink cow's milk?
Gene Baur is a really nice guy. He established Farm Sanctuary, one of the country's most impressive organizations (and a great place to visit). His points in that article are spot-on. The animal agriculture industry will stop at nothing to keep people from knowing what they do and to block competition. If your products are so good, why would you try to make it illegal for for competitors to even use the word "milk" and "meat" on their plant-based products? The lawsuit to fight the Missouri law about "meat" labeling is being led by the same organizations that have successfully defeated ag-gag laws pushed by the industry.
If the industry was smart, they'd start producing humane meat themselves. Might as well start growing meat via cellular technology themselves instead of losing their market share to startups. It's faster, cheaper, cleaner, safer, more profitable, and doesn't involve brutal treatment of animals and their eventual bloody and vicious slaughter.