Inside MrBeast’s $100K, 100 Million View NBA All-Star Stunt

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YouTube powerhouse MrBeast’s viral stunt in the middle of Sunday’s NBA All-Star Tournament has already earned the league more than 100 million views on its own social channels, in the latest example of online creators shining on sport’s biggest stages. Nine-time All-Star Damian Lillard and Jaren Barajas—a fan chosen from the stands an hour before …

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