YouJustGotSUNSD
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So as I am engulfing myself deeper and deeper into conspiracy theories and reading articles til the crack of dawn, it dawns on me
holy crap, when did tnt/espn/abc negotiate rights to the 07-08 season...i could have sworn i read something recently about it
So I asked my friend google and he told me this:
Stern claims he found out about the scandal June 20th
Numerous articles from numerous news agencies are posted on June 27th, 1 week after Stern found out about the scandal
http://www.multichannel.com/article/CA6455866.html
and this
http://sports.espn.go.com/nba/news/story?id=2918089
from a washington post article
http://www.washingtonpost.com/wp-dyn/content/article/2007/06/27/AR2007062701028.html
Is this as evil as it looks to me?
holy crap, when did tnt/espn/abc negotiate rights to the 07-08 season...i could have sworn i read something recently about it
So I asked my friend google and he told me this:
Stern claims he found out about the scandal June 20th
Numerous articles from numerous news agencies are posted on June 27th, 1 week after Stern found out about the scandal
http://www.multichannel.com/article/CA6455866.html
New NBA Deal for ESPN/ABC, TNT a Multiplatform Fast-Break
Published Reports Peg Eight-Year Agreements at Total of $7.6B
By Mike Reynolds -- Multichannel News, 6/27/2007 6:55:00 PM
Under their new eight-year multiplatform agreement with the National Basketball Association, ESPN/ABC and TNT have expanded their games.
While the new eight-season contracts -- which published reports have pegged collectively at some $7.6 billion, including fees from the league-owned NBA TV -- essentially replicate ESPN’s and TNT’s current regular-season and postseason schedules, the deals enable the networks to stream live games on their air and migrate other NBA-oriented content to an array of other platforms on live, delayed and on-demand basis.
The parties would not address the cost of the rights.
Covering the 2008-09 through the 2015-16 NBA seasons, the pact calls for ESPN to televise up to 75 regular-season games, primarily on Wednesday and Friday nights, while TNT will continue its exclusive Thursday-night doubleheader telecasts and retain rights to the NBA All-Star Game.
...
“The overall financial picture is where we need this to be,” ESPN executive vice president of content John Skipper said. “We’re quite confident that [the NBA deal] will have great value for all of our properties.”
To that end, he explained that sold-out ads accompanying online video starts -- 3.2 million over the course of the recently completed NBA season -- carry CPMs (cost per thousand homes) that are “consistent” with those for ESPN’s TV CPMs. Skipper said ESPN, which has launched seven new platforms since its current NBA deal tipped off, could add another 5-10 over the life of the new contract.
Turner Sports president David Levy -- who on the conference call said there wouldn’t be any loss leaders relative to the various rights Turner will hold under the new pact -- emphasized later in an interview that Turner wouldn’t have engaged in a deal of this magnitude “unless it would be profitable across all platforms.” He noted that the media landscape of today will look vastly different in “2011, 12, 13 and 14,” with digital assets becoming even more prevalent and key relative to advertisers, branding, viewers and consumers over the term of the deal.
Levy said the negotiations on Turner’s far-reaching deal took nine months. “This was a very complex deal. It’s not easy figuring out how long things could stay up on digital before rights revert back to the NBA,” he added. “The NBA has always been an innovator, and this will not only serve as model for future sports rights negotiations, but for [general] programming deals in terms of digital extensions.”
Skipper, also speaking to the deal’s intricacies, was ecstatic that “broadcast, cable, international, radio and digital rights all were done at one time.”
Speaking of international, Skipper said ESPN expanded its NBA game and studio programming presence in a number of territories. Moreover, there was “a significant increase” relative to its digital presence with the league abroad. “There was a big step up here,” he said, noting that “generally, where ESPN holds game rights, the same digital rights apply.”
The deal comes just weeks after the conclusion of the league’s lowest-rated Finals -- the San Antonio Spurs’ sweep of the Cleveland Cavaliers.
Both Turner and ESPN, though, expressed confident in the NBA’s long-term Nielsen health.
and this
http://sports.espn.go.com/nba/news/story?id=2918089
"This agreement sets a new standard -- it is the most expansive package of rights we've acquired from a major professional league in our 27-year history," ESPN president George Bodeheimer said. "We're thrilled to take a major step forward in our relationship with David Stern and the NBA with this broad, global agreement. The scope of this deal and the new rights we obtained offer us tremendous opportunities to serve NBA fans like never before -- in the U.S., around the world, and through any device."
from a washington post article
http://www.washingtonpost.com/wp-dyn/content/article/2007/06/27/AR2007062701028.html
"I consider this to be a wonderful vote of confidence by our very sophisticated network partners who are making such a substantial and long-term commitment," NBA commissioner David Stern said.
...
"We are in this for the long term with the NBA," said George Bodenheimer, the president of ESPN, Inc. and ABC Sports. "Sports is cyclical; they go up and down.... But it's an incredibly consistent property for us."
...
Stern and network executives downplayed the league's declining TV ratings, insisting there is still plenty of demand for NBA-related content through other forms of media.
Is this as evil as it looks to me?