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The biggest pitch of his career is just 28 days away, and Riot Games cofounder Marc Merrill is going through the paces in his West Los Angeles office. Showing a company presentation that outlined the plans, he pauses to gauge the reaction of his audience (on this day a lone journalist) to a slide flashing “Riot Game” on the screen, before slowly painting in a yellow “S” to spell out “GameS.” It is both a prelude to the upcoming event's big reveal of a brand-new Riot video game and a self-mocking nod to years of online goading about a business built on the back of one video game. The show is in honor of the tenth anniversary of Riot's League of Legends, the company's one and only title. League, or LoL as it's known to rabid fans, has been successful far beyond anything Merrill and his cofounder, Brandon Beck, could have imagined when they launched the game in October 2009.
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