Kawhi Leonard's First New Balance Shoe Has A Lot Riding On It

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Amid all the physics-shattering dunks and unparalleled drip of NBA All-Star Weekend, New Balance quietly unveiled the OMN1S, Kawhi Leonard's first signature sneaker. Like, really quietly: That teaser shrewdly underscores the main challenge New Balance has faced as they check back into the fiercely competitive performance basketball market with Kawhi Leonard—the NBA's Mr. Spock; he of the savage postgame shutdowns and viral maniacal giggles—as their leading man. How do you market a spokesman who barely ever speaks?

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