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With the U.S. Men's National Team not in the World Cup, one tactic being used by advertisers is to promote the support of other countries to get Americans more interested in the tournament. This approach may have backfired for Wells Fargo and Landon Donovan. In a sponsored post on multiple social media platforms, Donovan asked American fans to support their biggest rival at the World Cup, the Mexican National Team. The rivalry on the pitch between the U.S. and Mexico and has been fierce, and at times ugly, and Donovan has been the face of the American side during many of those contests over the last two decades. It became so ugly that Mexican supporters threw beer bottles, trash, coins, batteries,
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