Yup, got this e-mail:
"
Dear Amazon.com Customer,
Your order of Madden NFL 25 Anniversary Edition is on its way! With the NFL regular season kicking off September 8, we want to be sure you're informed on how to watch NFL Sunday Ticket on your computers, tablets, and smartphones.
Inside each Anniversary Edition case is an insert that looks like the picture to the right (front/back). Don't throw this away! This is your only ticket to watch NFL games every Sunday.
To watch via a PC/Mac browser, go to directv.com/EASpecial, click "Start Watching," and enter the username and password provided. Note: Both the username and password are case sensitive. Please enter these exactly as printed on your insert.
To watch via tablet or mobile device, download the NFL Sunday Ticket app for iOS or Android (compatible devices here). Launch the app and enter the username and password provided. Note: Both the username and password are case sensitive. Please enter these exactly as printed on your insert.
If you have questions about logging in, accessing video streams, technical issues, or any other questions about NFL Sunday Ticket, please contact DirecTV directly at 1-888-318-7580. Amazon Customer Service will be unable to assist with any NFL Sunday Ticket related questions.
Thanks, and enjoy the season!"
Smokin' deal!