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Michael Jordan's lawyer has told jurors at a civil trial on the unauthorized use of his name that his identity was worth at least $480 million to sportswear company Nike. The only issue for jurors is how much the grocery-store chain should pay Jordan in damages for invoking his name in a 2009 steak-coupon ad. Jordan's attorney, Frederick Sperling, said Jordan's identity was worth at least $10 million per use.
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