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Arm The Animals is a small, self-styled "charitable clothing company." They make T-shirts, sell them, and donate around 15 percent of the proceeds to small, no-kill animal shelters around Los Angeles. If you go to the website, you can buy a "Pup Fiction" shirt with dog-faced Jules and Vincent brandishing guns or a "Cat-At" shirt based on the walking snow tanks from Star Wars Episode V: The Empire Strikes Back. For 10 days not so long ago, you could've bought a shirt with the above Doggers design on it. But not anymore, because Major League Baseball will go to the ends of the Earth to police its intellectual property.
The shirt was online and for sale for a week and a half before the Dodgers and Major League Baseball got wind of it and sent a cease-and-desist letter that claimed ATA had infringed on the Dodgers' trademark through sale of "unlicensed apparel bearing marks confusingly similar to the Dodgers Marks."
Essentially, the letter was designed to scare the **** out of this three-person company doing a small part to help animals find a new home. Failure to comply with the terms of the letter within one week would result in MLB taking "all steps necessary to preserve and protect the valuable rights of the MLB entities without further notice." (You can read the whole thing below.)
ATA, which has worked with around 20 no-kill shelters in the LA area, made approximately $375 from the shirts. They reinvested that into more screens, inks, shirts and other supplies to make the shirts. That all quickly went out the window when MLB sniffed out the operation. In addition to demanding that ATA refrain from selling the shirts and otherwise using "any other mark that is confusingly similar," MLB also demanded an accounting of the following information:
http://deadspin.com/mlb-goes-after-t-shirt-company-that-works-with-no-kill-1552396707
I love Arm the Animals and thought this was really cool. Stupid MLB. Guess the Dodgers don't make enough money.
