MoviePass Gets Exhibitor Endorsement, Launches Pilot Program With AMC
http://variety.com/2014/film/news/m...t-launches-pilot-program-with-amc-1201380586/
MoviePass, the subscription service that fancies itself as a Netflix for movie buffs, has finally snagged a major exhibitor.
AMC Theatres is joining forces with the startup company on a pilot program that will launch in two markets in early 2015. Customers will be able to buy a new subscription package, MoviePass Premium, for between $30 to $45 a month. In return, they will be able to see a movie a day. Higher end packages will enable customers to see films in premium formats such as Imax and 3D.
The average AMC theater ticket costs a little less than $9.50. The pilot program will launch in nine theaters in Boston and 10 theaters in Denver. It will expand to other markets based on user interest.
http://variety.com/2014/film/news/m...t-launches-pilot-program-with-amc-1201380586/
MoviePass, the subscription service that fancies itself as a Netflix for movie buffs, has finally snagged a major exhibitor.
AMC Theatres is joining forces with the startup company on a pilot program that will launch in two markets in early 2015. Customers will be able to buy a new subscription package, MoviePass Premium, for between $30 to $45 a month. In return, they will be able to see a movie a day. Higher end packages will enable customers to see films in premium formats such as Imax and 3D.
The average AMC theater ticket costs a little less than $9.50. The pilot program will launch in nine theaters in Boston and 10 theaters in Denver. It will expand to other markets based on user interest.