New Stadium Naming Rights to Bring in Big Money

[imaCafan]

Cardinals | New Stadium Naming Rights to Bring in Big Money
Mon, 27 Jun 2005 05:08:02 -0700

Adam Kress, of the Business Journal of Phoenix, reports the Arizona Cardinals are trying to find a naming rights partner for their new stadium, and some experts say it could result in one of the biggest deals of its kind in professional sports. Cardinals Vice President of Marketing and Sales Ron Minegar said the team has had close to 10 preliminary conversations with potential naming rights partners. "We're getting significant interest from some potential naming rights partners," he said. "People are enthused with the whole package the building has to offer." With a small number of Fortune 500 companies based in the Valley, the industry sentiment is that the Cardinals' eventual partner likely will come from out of state. Whichever firm lends its name to the Cardinals facility, it won't do so cheaply. Recent naming rights deals for similar, newly built facilities have ranged from a few million to $10 million dollars per year. Some experts feel the Cardinals deal could potentially approach $10 million a year.

 

[BACH]

I think that's a recap of this story:

http://msnbc.msn.com/id/8371022/

Cardinals stadium naming deal may approach record amount

By Adam Kress
The Business Journal of Phoenix
Updated: 8:00 p.m. ET June 26, 2005

The Arizona Cardinals are scouring America's corporate giants to find a naming rights partner for its new stadium, and some experts say it could result in one of the biggest deals of its kind in professional sports.

The 63,000-seat stadium in Glendale will open in little more than a year, and it arguably will be the most advanced facility of its size and scope in the nation. While its main tenant, the Arizona Cardinals, has been a perennial loser since moving to Arizona in 1988, there are a number of factors that make the building uniquely attractive to potential naming rights partners.

Cardinals Vice President of Marketing and Sales Ron Minegar said the team has had close to 10 conversations with potential naming rights partners. While those discussions have been preliminary, Minegar has been pleased with the interest level in the building. He declined to reveal who the team has talked to, but said companies have been local, regional and national.

"We're getting significant interest from some potential naming rights partners," he said. "People are enthused with the whole package the building has to offer."

Those offerings, in addition to the Cardinals, are the 2008 Super Bowl and the annual college football Fiesta Bowl. In addition, in 2007 and potentially every four years after that, a college football national championship game will be played at the stadium a week after the Fiesta Bowl.

These marquee events give the Cardinals major selling points in the short term. But growth of the Phoenix market is a major long-term incentive for a naming rights partner. These deals generally cover 20 to 30 years, and the Valley is expected to continue to boom in population during that time.

With a small number of Fortune 500 companies based in the Valley, the industry sentiment is that the Cardinals' eventual partner likely will come from out of state.

"The facility will appeal first to any large regional corporation looking to enhance its brand in the area," said Don Hinchey, vice president of communications for The Bonham Group, a Colorado firm that has structured many naming rights deals for pro sports franchises. The Phoenix Coyotes have The Bonham Group on retainer to find a naming partner for the Glendale Arena.

"It's also appealing to a national firm that wants to come in and make a big splash in a new market," Hinchey added.

Whichever firm hangs a name on the Cardinals facility, it won't do so cheaply. Recent naming rights deals for similar, newly built facilities have ranged from a few million to $10 million dollars per year.

Reliant Field in Houston, where the NFL's Texans play, has the richest deal in U.S. history at $10 million a year for 30 years. Reliant's deal also includes naming rights on two smaller facilities.

James Kahler, director of Arizona State University's Sports Business MBA Program, said the Cardinals deal could potentially approach $10 million a year.

"Why shouldn't they be near the top?" he said. "I think the market is ready for it, and just think about how big Phoenix will be in 20 years."

NFL football and the other college bowl games -- which routinely draw great television ratings -- will add to the deal's value, Kahler said.

"I also think it's only a matter of time before that building hosts the Final 4, and that is huge exposure," he said. "And with Phoenix, we attract a lot of other indoor/outdoor events."

Minegar said there is no set timetable for a deal to get done, and he declined to speculate when it would, or what dollar amount the team is shooting for.

It seems likely that any potential partner would need a major regional or national presence to afford the long-term deal the team seeks.

Airlines are unlikely because of industry struggles, and some major banks already have similar deals with other NFL venues. JPMorgan Chase & Co., which bought out Bank One, will rename Bank One Ballpark to reflect the Chase name in the coming months.

Bank One paid $2.2 million a year for 30 years, or a total of $66 million, for the namings rights on Bank One Ballpark in downtown Phoenix.

KB Home was rumored last year to be a partner for the Coyotes and the Glendale Arena, and the company or similar home builder could be a good fit for the Valley and the Cardinals. A major consumer company, possibly a grocer or retailer looking to capture a growing market, also could make sense.

 

[azdad1978]

They can call it Viagra stadium for all they want as long as we have our own stadium it works for me!

 

[BACH]

They can call it Viagra stadium for all they want as long as we have our own stadium it works for me!

The question is how long that name would last.....

 

[bankybruce]

They can call it Viagra stadium for all they want as long as we have our own stadium it works for me!

I bet you would change your tone it they called it Tampax Stadium.

 

[JasonKGME]

The question is how long that name would last.....

If it lasts 4 hours, how are you suppose to get it in to see a doctor????

 

[CardsFan88]

They can call it Viagra stadium for all they want as long as we have our own stadium it works for me!

Yeah, we're strong, and we'll last all game long, not wither up when it counts.

or

Sure you might see blue, but after the Big Red, you'll see purple.

or

We can say.....Here comes the big red missle

or..our slogan....We rise to the occasion

I bet you would change your tone it they called it Tampax Stadium.

Tampax and the Cardinals, Because we know how to take care of (#&^$**%%#$

or

Just like one, the other team will be exiting the stadium all bloody

or

A win is guarenteed, no strings attached

or (kinda similar)

A win is guarenteed, you know we're not getting &^%$#%

or

we can have a slogan for our diehard fans........We're bleedin red

 

[arthurracoon]

 

[Russ Smith]

godaddy.com stadium is fine with me as long as they have that girl doing all the ads.

 

[azdad1978]

Yeah, we're strong, and we'll last all game long, not wither up when it counts.

or

Sure you might see blue, but after the Big Red, you'll see purple.

or

We can say.....Here comes the big red missle

or..our slogan....We rise to the occasion



Tampax and the Cardinals, Because we know how to take care of (#&^$**%%#$

or

Just like one, the other team will be exiting the stadium all bloody

or

A win is guarenteed, no strings attached

or (kinda similar)

A win is guarenteed, you know we're not getting &^%$#%

or

we can have a slogan for our diehard fans........We're bleedin red

 

[bankybruce]

Tampax and the Cardinals, Because we know how to take care of (#&^$**%%#$

or

Just like one, the other team will be exiting the stadium all bloody

or

A win is guarenteed, no strings attached

or (kinda similar)

A win is guarenteed, you know we're not getting &^%$#%

or

we can have a slogan for our diehard fans........We're bleedin red

How about, Did you see the defense plug the hole on that play.

 

[bankybruce]

godaddy.com stadium is fine with me as long as they have that girl doing all the ads.

I have a feeling that Bob Parsons does not have that much money yet, but soon mabybe, and at that time we will public and i will have many shares of stock to sell.

 

[Redheart]

I hope we get a cool sponser.

Bank One doesn't do it for me...I know it could be worse. I am just hoping for better.

I'll start (Money Doesn't Count):

Palo Verde Stadium.

 

[CardsFan88]

How about, Did you see the defense plug the hole on that play.

Warning: This post is a bit graphic, please skip over if this sort of thing offends you.

Here's some more

How about...................

When teams come to town the hurt lasts seven days

The Rams, Niners, and Seahawks know where they can stick it

You know the Cardinals are done with you when you hear the sound of the flushing toilet. (Picture loud flushing sounds over the intercom as loud as they play commercials at SDS)

Hey we can even have something like the Brewers have (or had) with a slide into a big pitcher of beer. Except it'll be a mock visiting team mascot getting pushed into a big toilet bowl....and big red pulling the handle! WHOOOOSH!!!

You know why we roll out the field into the sun? It helps increase its absorbency for those extra heavy days.

The Tampax Endzone, when we're present, you ain't scoring
It'll give a whole new meaning to the term RED ZONE

The Tampax Visitor Coach Headsets: They're always on the sidelines and never able to get in the game. They mysteriously malfunction 7 out of every 30 plays, but at least its predictable

Cardinals Walkons: No applicator neccessary (remember that guy last year..I think last year)

Tampax and Dennis Green....Christmas 16 weeks a year

The BIG RED TAMPAX LINE, absorbs the pass rush like no other...nothing ever gets through

The perfect holiday gift a ballhawking Shazor, and some Tampax

They sit on the rackers and when used go between the uprights

Tampax are for Ohalete's

When your girlfriends using them, you want to scream Ayanbadejo

If it reaches shipp, you got it in the wrong place

Tampax has easier application when well croomed

Tampax and Harrold have anounced a deal to donate the Morrow

Tampax, when we're in use, you're relationship resembles a blizzard

If she's using them, you got Leckey, and all is Wells because she's still on Pace.

You can always pick them up at Ross (well maybe not)

Oh yeah, almost forgot.....Of course Anquans Girlfriend doesn't need them, but thats for another thread

Now for Viagra

Viagra: Our hearts are pumping and the (insert team name) is taking a thumping

Viagra: It's not holding when you're using your third hand!...Check the rules

Viagra: After 45 minutes it was hard for Billy to resist signing the naming rights contract.

Viagra Visitor's Benches: You don't even want to know what sort of conversation pops up

Viagra: Press Anouncement: Along with giving 10 million per year for naming rights, they've also agreed to design, manufacture, deliver, and inform players on using a brand new design of Jockstraps and Cups.

Viagra: There's no such thing as the two minute warning, and the play clock is much longer than 35s

The Viagra Scoreboard: Watch the score just keep going up and up.

The Viagra Promotion: Free Viagra Pills given out when the cardinals score three times or more. Note: No readmittance, and must be 18+

The Viagra Instant replay booth: Play is guarenteed to resume 1m 45s (or 2m 15s) after the last one. Sometimes much less. But somehow the game still lasts much longer

Viagra: You can't play mcCoy after taking these

Viagra: Keeps you rolle(ing) over all night long

Viagra: When you take them, you're as big as a ham, and as hard as a brick

Viagra: Gives you that drive to be a Macklin with the ladies

Viagra: Jermaine Hardy, nuff said

Viagra: Leaves you always wanting Moore

Viagra: Leads you to go find someone and take them to a Hodel

Viagra: You know what it does, no need to (Lamont) Reid the bottle.

Viagra: You won't be an average (Leon) Joe.

Viagra: It sure helps out Bryant's Johnson

Viagra: Gets you In the air kicking like Bruce (charles) Lee.

Viagra: It turns you into a (Tim) Bulman, and sure makes you Peppi

Viagra: You'll be called a king twice over by your woman (Kenny & Tyler)

Viagra: With this little pill you'll have no problem keeping up with the Pace.

The Official Viagra Clipboard: Women have no problems holding it for 3 hours

The Viagra Playbook: Every play will score

The Viagra Cleats: Digs in deep, and gives great traction

Viagra: Guarenteed that your woman will call you a Darling.

Viagra: Its Okeafor every day use

Viagra: Making many old people in Orlando, Huff

Viagra: Our ball carriers always get that extra inch for a first down.

Viagra: Our new spokesman, Kurt Warner always delivers his balls deep downfield.

Viagra: Kolodziej, I don't know, but I think it's the word women scream

Finally. Viagra: Hey Mr. Center, aren't you glad its YOUR QB thats standing behind you?

Hope you enjoyed 'em