Thought I'd add this here instead of a new thread since it's part of the new TV deal but I didn't read about it until this morning. Part of the new TV deal involves selling ads on jerseys and some sort of shared revenue plan with ESPN/ABC over the ad space that is sold on them. This is something that isn’t groundbreaking and really was a matter of a time but it being included in the new TV deal means it’s something that will most likely be implemented when that kicks in, they should have the revenue split worked out by then. I believe everyone saw coming sooner rather than later due to the NBA moving it's logo on the jersey from the chest to the back so there is more free space on the front. That was revealed and announced kind of quietly when the Charlotte revealed their new Hornets logo and jerseys. I know it’s been talked about before also by David Stern and a few other NBA executives. I wouldn’t be surprised to find out that is part of the reason that so many teams have alternate jerseys with sleeves also, thinking long term that gives them more ad space to sell.
The only way I could see this as a positive if they go the soccer route and air games without commercials or TV timeouts. Initially at least I believe replica sales will go down as a result of this unless you can get them without the ads on them. Over time I'm sure the jersey's will end up looking like some of the Euroleague teams and replica's without the advertisements will look very odd, if they'd even be available without the ads, it’s just a matter of how long it takes for it to go from one small patch for ads to selling the sleeves and other spots. Watching the Flamengo game about a week ago one of the first things I thought when I turned it on was how bad their jerseys looked.
I'm sure the NFL & MLB will be watching how the NBA works with implementing the ads because once the NBA does it then other leagues will follow since it's a new line of revenue. I know there is already the Nike, Reebok, Adidas logos on jerseys and that's fine to me since they are the ones producing the gear for the teams, it makes sense and it’s not much space at all that is taken by that. When there is a big McDonalds or Pepsi logo on the uniforms though it will take away from the look of the game, IMO.
http://deadspin.com/the-nbas-new-tv-deal-includes-plans-for-ads-on-jerseys-1645725263
There are a few sources cited in the Deadspin article, including a link to a story about moving the NBA logo from the front to the back. Here is a Sports Illustrated story about it also, although it’s just a video not a written article.
http://www.si.com/nba/video/2014/10/13/nbas-new-tv-deal-includes-plan-ads-jerseys