NFL’s Christmas Takeover Puts a Bow on Out-of-Home Ratings Jackpot

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This story appeared in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. As the NFL wrapped its annual owners’ meetings down in Orlando earlier this week, Roger Goodell’s tailor began letting out the waist of the commissioner’s Grinch costume. On Tuesday, the man who fronts the sports monolith announced that …

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