Nike's value is up $26.2B since Colin Kaepernick endorsement. Now it’s close to unveiling...

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Roughly 14 months since Nike signed Colin Kaepernick to a new star-level endorsement deal, the signature shoe that was the centerpiece of the agreement is set to be rolled out in December, shoe industry sources told Yahoo Sports. The inclusion of a shoe and a Kaepernick branded “Icon” jersey was first reported by Yahoo Sports in 2018, with his footwear rollout speculated to be on track for the 2019 holiday season. Sources told Yahoo Sports this week that Nike is expecting a nationwide release of the shoe early next month as it continues to develop the company's endorsement strategy around Kaepernick.

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