NIL era brings cautious optimism to college-town businesses

[ASFN Admin]

Bret Oliverio says he wants college athletes to endorse his Sup Dogs restaurant along the main Franklin Street drag steps from the University of North Carolina. Like other small business owners in college towns, Oliverio is sorting out just what it means to strike an endorsement deal with athletes who are now free to profit from the use of their name, image and likeness (NIL) for the first time. The NCAA's decision to allow athletes to cash in arrived July 1 with a few restrictions and even less guidance.

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