Not NCAA Property: Players push for reform on social media

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Isaiah Livers of Michigan, Geo Baker of Rutgers and Jordan Bohannon of Iowa were among the college basketball players pushing for NCAA reforms on social media Wednesday, the day before the tournament tips off. With the hashtag #NotNCAAProperty, players pushed for the association to permit college athletes to earn money for things like sponsorship deals, online endorsement and personal appearances. “The NCAA OWNS my name image and likeness,” Baker tweeted.

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