Did you suddenly become a leader of men when you turned 21? Were you suddenly a learned person who was hugely removed from five years before, and the kind of things you'd put out publicly? This is an issue that will probably cost him millions of dollars.
When I came out of ASU 10 years ago, I had things written, or pictures posted, that were much more mild than this, and I had to learn the hard lesson that I couldn't get a full time job because of my social media presence, much less be the face of an NFL franchise. This is a lot worse, in the current environment, where a Northwest white guy is gonna struggle to inspire the teammates that are older around him, much less much more socially active younger people of color.
This is a significant incident.
But, the LeBron thing is stupid. Yahoo is falling apart at the seams on all levels. You still can't hide these tweets as being a legitimate issue.