As an addendum to my last post, consider this. Sarver doesn't have to make pleasing the true fans an additional priority to making money because, as most major cities, for live NBA basketball, the Suns are the only game in town.
If you are looking to buy a new car and you don't like AutoNation or Earnhardt or the VanTuyl dealerships, there are still other dealerships to shop for the brand you want.
The exceptions are rare in U.S. sports. The New York metropolitan area with the Knicks and Nets in basketball, the Mets and Yankees in baseball and the Giants and Jets in football.
The L.A./Orange County area with the Lakers and Clippers in basketball and the Dodgers and Angels in baseball. The Bay Area with the Giants and A's in baseball. Chicagoland with the Cubs and White Sox in baseball.
For Sarver, the nearest competition for live NBA basketball is a 6-hour drive away.