The NFL is making MORE money because of it. The only way to stop it is for NBC/Peacock to lose subscribers and lose money. But they are likely to add subscribers and increase revenue, in the long run, over network advertising. It's probably going to work. The best way to reverse it and make it fail is for Peacock to LOSE subscribers because NFL fans who have it are ticked off on your behalf. Think that's going to happen? LOL.
Don't subscribe. I won't. I won't even sign up for the free trial to watch a game. That will show them.
I am sure NFL knows what it is doing..there are also enough yellow warning signs like Suns (my first time mentioning Suns in ASFN?) moving to local TV, ESPN adding more public revenue by playing MNF and wild card on national TV.
Paramount and Peacock (or some other subscriber) trying to merge etc etc..
Streaming services including Disney are starting to lose some steam. It is fractured market that will consolidate more in the next 10 years. NFL sold the rights so NFL will take the contracted money..
Will Peacock lose money over this, to me it is likely they will. Will that change anything? Not likely either.
Loss to NFL is some eyeballs and not money. And NFL doesn't care.