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Procter & Gamble Co. persuaded hockey superstar Alex Ovechkin to shave his playoff beard as part of an advertising campaign for Gillette razors after the Washington Capitals won the Stanley Cup. The Cincinnati-based maker of consumer goods (NYSE: PG) filmed Ovechkin shaving his infamous beard on Wednesday while using a Gillette Fusion ProShield razor. “This has been an unbelievable time for me, and thanks to my old friends at Gillette I can now take a great shave before the summer and we come back next year to try to do it again,” said Ovechkin, 32, a left wing who scored a franchise-record 15 playoff goals.
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