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The Pac-12 has proposed changing NCAA rules to allow college athletes to use their names, images and likenesses for their non-athletic business ventures. The NCAA lost an antitrust lawsuit last year that challenged the association's use of athletes' names, images and likenesses to generate revenue. A judge ruled in the Ed O'Bannon case that schools should be allowed to make deferred payments of about $5,000 per year to football and men's basketball players for the use of their names, images and likenesses.
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