Post-Redskins, Washington has long road toward new name

[ASFN Admin]

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When the University of North Dakota moved on from being the Fighting Sioux like Washington’s NFL team is doing from Redskins, the new name could’ve been anything. Dan Snyder isn’t welcoming that long list of suggestions, though what he and the organization do next will determine how the team is perceived for decades. “Here’s where I think the fun begins and the work begins,” said Brand Federation founding partner and CEO Kelly O’Keefe, who was on North Dakota’s name change task force.

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