Prada CEO Bertelli's Cup quest spurred by Blake's advice

[ASFN Admin]

Two decades after his startup Prada Challenge was swept out of the America’s Cup match by Team New Zealand, Italian billionaire Patrizio Bertelli continues to be motivated by the advice of the late Kiwi sailing champion Sir Peter Blake. Blake wrote the foreword for a book about Prada Challenge's 2000 campaign, encouraging the Italians to keep trying despite the crushing disappointment of that loss and the long odds of winning sailing’s marquee regatta. Bertelli took Blake’s words to heart.

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