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Looking to diversify and present Madison Ave. advertisers with a broad live-event platform in which to market their products, New York-based Screenvision Media is making the move of launching Screenvision Sports (SV Sports), a new division that leverages their cinema advertisement model to several sports properties including the New York Mets, Minor League Baseball, ISM Connect, which manages digital fan experiences for NASCAR; and the American Hockey League (AHL). The move is projected by Screenvision to provide to an audience more than 40 million for the 2020 season. The deal will see SV Sports in approx. 100 Minor League ballparks, 22 NASCAR racetracks, and the Mets' Citi Field as of 2020.
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