Pretty cool, as some parents I know are worried about their kids taking in all those BGHs.
Organic milk? AZ's Shamrock Farms got it
Arizona dairy taps natural-foods market
Stephanie Paterik
The Arizona Republic
Jun. 14, 2007 12:00 AM
STANFIELD - Shamrock Farms is about to bet the farm on consumers' eagerness for organic products.
Today, the Phoenix-based company launches a line of organic milk and sour cream, placing it among the first dairies in the country to tap into the growing natural-foods market.
Organic food is a $16.9 billion industry in the United States, and it's surging as consumers opt for local, sustainable, environmentally friendly products.
Shamrock's gamble means that starting this week, Arizonans can get fresh and relatively affordable organic milk for the first time.
Until now, grocers imported it from farmers in California, Colorado and Washington, which meant a higher price and shorter shelf life.
The move also could catapult Shamrock, a regional farm, into a national player because of unmet demand in other states.
"The cost will be driven down here," said Paul Howland, natural-foods buyer for Bashas'.
It's hard to say for certain how much Shamrock's entry into the market will affect milk prices, but the company says that a half-gallon of its organic milk will sell for about $3.20. Organic milk from out-of-state dairies typically costs $4 per half-gallon. By comparison, regular milk goes for $2.50 a half-gallon.
Currently, only about a thousand of 60,000 U.S. dairies produce organic milk, and experts say the nutritional benefits are debatable. But that hasn't stopped Shamrock from moving ahead with the state's first organic dairy farm.
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Organic milk? AZ's Shamrock Farms got it
Arizona dairy taps natural-foods market
Stephanie Paterik
The Arizona Republic
Jun. 14, 2007 12:00 AM
STANFIELD - Shamrock Farms is about to bet the farm on consumers' eagerness for organic products.
Today, the Phoenix-based company launches a line of organic milk and sour cream, placing it among the first dairies in the country to tap into the growing natural-foods market.
Organic food is a $16.9 billion industry in the United States, and it's surging as consumers opt for local, sustainable, environmentally friendly products.
Shamrock's gamble means that starting this week, Arizonans can get fresh and relatively affordable organic milk for the first time.
Until now, grocers imported it from farmers in California, Colorado and Washington, which meant a higher price and shorter shelf life.
The move also could catapult Shamrock, a regional farm, into a national player because of unmet demand in other states.
"The cost will be driven down here," said Paul Howland, natural-foods buyer for Bashas'.
It's hard to say for certain how much Shamrock's entry into the market will affect milk prices, but the company says that a half-gallon of its organic milk will sell for about $3.20. Organic milk from out-of-state dairies typically costs $4 per half-gallon. By comparison, regular milk goes for $2.50 a half-gallon.
Currently, only about a thousand of 60,000 U.S. dairies produce organic milk, and experts say the nutritional benefits are debatable. But that hasn't stopped Shamrock from moving ahead with the state's first organic dairy farm.
---MORE---