http://www.nytimes.com/2006/04/16/sports/basketball/16marion.html
Why Isn't This Man More Famous?
By LIZ ROBBINS
Published: April 16, 2006
Shawn Marion is a paradox in motion.
He defies gravity with his jumping-jack flashes, but does not showboat. He is modest and team-oriented, but craves individual recognition for exploits his teammates can plainly see.
"He's so unique, there's nobody in the league who does what he does," Suns point guard Steve Nash said of Marion, the veteran Phoenix forward. "His ability to guard different people, block shots, steal the ball, rebound. A lot of his scoring comes off quick cuts, and he's to the rim before anyone sees him."
In leading Phoenix with averages of 21.5 points and 11.9 rebounds while Amare Stoudemire has been injured, and often guarding the opposing team's best player, Marion has been a crucial part of the Suns' drive to the Pacific Division title for the second straight season.
And he is baffled as to why he is not a bigger player on the national endorsement scene. He would like to be considered for N.B.A. defensive player of the year, or even the Most Valuable Player award, but instead feels like the third wheel on his team behind Nash and Stoudemire.
"I just want to be acknowledged as much as everyone else," Marion said in a recent interview after a practice in Phoenix. "It's Steve this, Amare that. Not taking anything away from those guys — they're my teammates, I respect them and I love them to death — but I was doing what I was doing before they got there."
He is a three-time All-Star, a 2004 Olympian who has been named again to the national team, a player with a maximum contract ($13.7 million this season).
"Basically, Shawn's a great guy and he wants what's best for the team, and eventually he'll do what's right," said Mike D'Antoni, the Suns' coach and president.
Marion said: "It's time to win a championship. When you win, everyone is praised. I got my money, I'm secure. But at the same time, I wouldn't mind having a few more endorsements on the side, just to put my face out there a little more."
Marion has one local endorsement deal, with the Room Store in Phoenix, which offered him furnishings for his condominium that far surpassed his expectations.
Marion had one Nike commercial broadcast nationally for two weeks in December. In the spot, he agrees to play pickup with average guys in the gym. Afterward, he reveals he was playing with a weighted vest.
At a time when few players command national endorsements and seven-figure shoe deals, Marion, two marketing executives said, is at a disadvantage by being on a team that has not been in a championship game.
Doug Shabelman, senior vice president at Burns Entertainment and Sports Marketing, a company based in Evanston, Ill., said: "Is there anything that stands out about Shawn Marion? No, other than his being a great player, a good role model and having had a successful career.
"But there are a lot of players who have had that success and contribute to their teams, but don't have major notoriety."
Shabelman said that with more actors vying for national sponsorships, the opportunities are no longer as prevalent for professional athletes.
Nova Lanktree, executive vice president of player marketing at CSMG in Chicago, said that landing endorsements is "not as simple as saying, 'I'm a great player.'
"You have to have something in your personality, in your look; you have to have the whole package," she said.
Marion is friendly, but not dynamic. He is protective about his private life. The first home he bought as a rookie (the Suns made him the No. 9 overall draft pick in 1999) is in a subdued development near Scottsdale.
While some N.B.A. stars have courts built into their mansions, Marion has a basketball hoop in the short driveway leading to his three-car garage, which houses a portion of his collection of white cars: a Hummer, a Porsche Cayenne and a Dodge Magnum.
Pictures line some walls of a hallway inside the house: snapshots of him playing along with framed trading card sets, many sent by fans in homemade collages. All are hung at eye level for Marion.
Marion is most proud of owning every Jordan sneaker since 1984, many of the models in various colors. He has one pair signed by Jordan, and authenticated with a seal. "It's kind of funny, I see him all the time," Marion said. "I wouldn't feel good to ask him to sign something now."
Marion neglected to mention that he has his own signature shoe from Nike.
He began collecting the Jordan line when he was in high school in Clarksville, Tenn., wanting to follow Jordan to North Carolina. Marion did not qualify academically to apply there and opted instead for Vincennes University, a community college in Indiana.
Marion was named national junior-college player of the year in his second season at Vincennes. He then chose Nevada-Las Vegas, where he played one season.
"I told him that wasn't really my choice for him to go there," said Dan Sparks, Marion's coach at Vincennes. "I think he could have gone to programs where he could have gotten more exposure."
Marion's mother, Elaine, moved from Tennessee to Las Vegas, where she still lives, as does his twin sister, Shawnette. ("I'm a minute older," he said.) Marion has two other younger sisters.
"I'm very family-oriented; I love my family to death," he said.
His mother reared him. In discussing his father, Marion said he had recently been released from prison, and refused to elaborate. In his life, Marion has surrounded himself with strong women, including his girlfriend of three years, Erika Jones.
Marion's steadiness in his life and in his game may hurt his marketability, Lanktree and Shabelman said.
But Marion has one of the most marketable nicknames in the league, the Matrix, bestowed by the TNT analyst Kenny Smith, an homage to the other worldly motion of the lead character in the science-fiction movie series.
"Sometimes I do feel like I'm moving way faster than everybody else," Marion said.
He collects statistics that quickly, too, compiling double figures in points and rebounds in 59 games. Despite his 6-foot-7 height, he is the league's third-leading rebounder, behind Kevin Garnett and Dwight Howard.
"When you talk about Phoenix, you certainly talk about Marion," Portland Coach Nate McMillan said. "He really is the guy that allows them to play the style of basketball they play."
Marion seemed resentful about critics pointing to his unconventional shot (he lowers his arms before flinging the ball with a perfect follow-through) instead of talking about his team-best 52.1 shooting percentage. As a lithe small forward playing power forward, he wishes the organization would tout his defense more.
"For me not to get no respect for guarding 4's, that's unrealistic," Marion said, referring to other power forwards. "I'm 6-7, 225 pounds, guarding guys four, five inches taller than me. That's not even fair at all."
When the season started, Marion was even dismayed that his likeness did not appear among the team store's three-foot bobblehead dolls, along with Nash's and Stoudemire's.
"Amare was injured all year; Steve was the catalyst last year and this year, too," said Marion's agent, Dan Fegan. "But I think this is the year the organization should champion Shawn."
Marion said that the team does not run plays for him, then said that he is best at moving without the ball. "I didn't have plays run for me in college, either," he said.
D'Antoni knows that calling plays for Marion can hinder his instinctive game.
"Not everyone can have plays called for him and not everyone can take the last shot," D'Antoni said.
"That's where it stops," D'Antoni added. "When you're a max player, the first player picked for the U.S. team and an All-Star, there's not a whole lot else. Whether Nike comes and gives him the big shoe contract, that's beyond our control. I just know he's a great, great player. Obviously, us winning a championship would be enough for everybody."
But Marion enters the playoffs striving for more.
