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Forbes said the average value of the world's 50 most valuable teams on the list was up 11% from last year's ranking. That increase during a year in which the sporting calendar was upended due to the pandemic while many competitions were held in empty venues was attributed to ever-escalating media rights deals, Forbes said. The Cowboys, who have topped the list since they unseated Spanish soccer club Real Madrid in 2016, were valued at $5.7 billion, a 3.6% rise when compared to last year.
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