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Leonard’s powerplay is a bizarre twist following his rise to stardom in the 2014 NBA Finals (where he won MVP). The small forward has always carried himself as soft-spoken and unassuming, the perfect personality for a market like San Antonio. But he apparently craved more attention and a bigger spotlight. In March, negotiations with Nike on a new sneaker deal stalled because “representatives for Leonard didn't feel that the new deal reflected the forward's accomplishments and standing within the league,” sources told ESPN.
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